Mumbai-based D’Decor Home Fabrics Pvt. Ltd., a leading manufacturer and exporter of curtains and upholstery fabrics, plans to expand its new brand, Sansaar, internationally. The company is also targeting a Rs. 500 cr valuation within the next five years, according to its top executives. This strong foundation, laid for the brand by Co-Founder Sanjay Arora, is now being taken to new heights by his next generation, Sanjana Arora and Sarah Arora.
At D’Decor, our vision for the next five years is to strengthen our leadership in innovation and aggressively expand into international markets, including the USA, Europe, and the Middle East,” said Sanjana Arora, Co-Founder of Sansaar.
Sanjana and Sarah Arora, pride themselves on building a reputation for quality and innovative design. “Our strategy is to leverage these strengths to capture new markets and set new benchmarks globally,” said Sarah Arora, Co-Founder of Sansaar.
The company operates a manufacturing facility near Mumbai, featuring over 10,000 patented designs, an export network covering more than 65 countries, and a client list that includes some of the largest global brands. “Our design department collaborates closely with Italian design houses to ensure our offerings align with international colour and fashion trends,” Sarah Arora added. “This global outlook drives our international expansion strategy, allowing us to stay at the forefront of design innovation while catering to diverse cultural preferences.
As D’Decor strengthens its international presence, Sansaar, launched in April 2024, has become a major growth driver in the domestic market. “We are confident that Sansaar will reach a Rs. 500 crore valuation within the next five years,” the Co-Founders said. “Our strategy includes expanding through standalone stores, franchise networks, and key partnerships. By diversifying our product offerings—starting with curtains and upholstery and soon expanding into bedding—we are building a comprehensive portfolio to meet the evolving needs of modern homeowners.”
