Scott Brothers Global is expanding its roster of licensees in the soft home and décor space. The new and wide-ranging product assortments will be available for retail as early as this summer. Brentwood Originals, Welspun USA, Blue Ridge Home Fashions and Mohawk Home are among the licensees that are partnering with SBG to debut new collections across multiple channels this year. SBG also announced it will be partnering with Essential Art to bring wall and tabletop art collections to Scott Living for the first time.
“We’re focused on strategic growth that responds to the demand retailers are experiencing across price points and styles,” said Laura Aldrich, SBG Executive Vice President for licensing. “Our partners share that commitment, and our consumers stand to benefit.”
Licensees and their product categories include:
- Welspun USA: Fashion bedding and bath. SBG and Welspun began their partnership in 2017 to partner to produce fashion bedding for QVC. The collection remains ongoing at the shopping network. New fall ’21 product will be available to all channels through multiple SBG brands and will feature everything from modern graphic patterns to textures inspired by nature and was previewed at the virtual New York Home Fashions market in late March.
- Brentwood Originals: Decorative pillows, throws, poufs and dog beds. Brentwood debuted its fall ’21 Scott Living collection during textile market week. The collection features cozy yet sophisticated textures mixed with modern and elevated geometrics in neutrals and jewel tones.
- Blue Ridge Home Fashions: Down and down alternative filled utility bedding products. SBG and Blue Ridge have worked together since 2019 on producing bed pillows, comforters, and feather beds for Amazon, Wayfair, Macys.com, Kohls.com, Lowes.com and others.
- Mohawk: Area rugs. SBG and Mohawk launched Scott Living and Scott Living by Karastan in fall of 2018. The collections have received distribution through Lowe’s, Homedepot.com, Kohls.com, Macys.com, Amazon, Wayfair and furniture stores coast to coast. A new brand is debuting at High Point Market in June.
- Essential Art: Wall and tabletop art. Scott Living is partnering with Essential Art to launch a new collection later this spring. The debut collection will feature a Palm Springs mid-century summer aesthetic with mod geometrics, and desert nature shots.
