Messe Frankfurt is to extend its footprint in the burgeoning Central Asian market with the launch of three new textile events in Tashkent, Uzbekistan. The new exhibitions will include Heimtextil Uzbekistan for the home textiles industry, Texworld Tashkent for the fabric sector, and Apparel Sourcing Tashkent.
According to Messe Frankfurt, the country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region.
Expressing his confidence in the extension of the company’s Asia portfolio in the region, Wolfgang Marzin, CEO of Messe Frankfurt Group, said: “As a global leader in the trade fair industry, our strategic manoeuvre in Central Asia should be a key indicator of the potential for greater economic globalisation.
“The region is a connecting point between Asia and Europe, and lies within China’s Belt and Road, an initiative geared towards enhancing the integration between economies. “In this regard, countries like Uzbekistan play an important role in linking the east and west; its robust consumer market, opening political and business landscape, as well as geographical location, make it an attractive trading partner and investment destination.”
Messe Frankfurt also noted that shifting global supply chains and trading patterns could also drive opportunities in the region. It benefits from its geographical location owing to its position between Asia and Europe, to which the Uzbek Government recognises the prospects of investing in infrastructure, such as transportation and logistics, to create an efficient transit hub. Against this backdrop, China has also acknowledged the importance of developing routes along the Belt and Road while Europe has expressed a readiness to support Uzbekistan’s efforts to diversify transport corridors.
Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group, added: “Messe Frankfurt is an ideal partner for Uzbekistan to enhance its position in the global arena as our sales network in 180 countries and regions will attract the attention of companies across a number of industries.
“For example, Uzbekistan is rising as a hotspot for textiles; while it is already one of the world’s largest exporters of cotton, there are also opportunities to import and invest in the modernisation of the textiles and clothing industry.”
Heimtextil Uzbekistan, Texworld Tashkent and Apparel Sourcing Tashkent will take place alongside each other from 6 – 8 November 2024.
