Closes with an increase in visitors and satisfaction of exhibitors
The 27th edition, PROPOSTE 2019, was held on the 15th, 16th and 17th of April, saw the participation of 85 exhibitors, of which 33 from Italy and 52 from abroad, coming from the following countries: 1 from Austria, 13 from Belgium, 4 from France, 5 from Germany, 9 from the UK, 1 from Morocco, 1 from the Netherlands, 8 from Spain, 1 from Switzerland, 6 from Turkey, 2 from the USA and, for the first time ever for this Fair, 1 from India. The 2019 continues the tradition of working together with the world of design: This year, the Italian designers of Studiocharlie, winners of the Compassod’Oro in 2018, have been chosen to design the image of Proposte 2019 and the settings for the pavilions of the Exhibition Center of Villa Erba.
The choice is dictated by the aim to bring a new point of view to the textile product at a time when the way of considering fabrics is changing radically. On the days of the Fair, in the exhibition area, Studiocharlie narrates the uniqueness of the history of furnishing fabrics through the voices of its players, namely the exhibitors of the Fair, with the installation Woven Stories.
For the fifth year running, the International Observatory will be held at two venues close to Villa Erba: Sheraton Lake Como Hotel and Spazio Como. This parallel exhibition will showcase 23 international textile manufacturers: 19 from Turkey and 4 from India. Please remember that admission to the Fair is reserved for visitors directly accredited with the Fair Secretariat if they belong to the following professional categories: Textile editors, Upholstered furniture manufacturers, Wholesalers, Large-scale distribution chains, Converters, Contract operators, Designers and Architects. Operators will have direct access to the International Observatory using their Proposte badge or by requesting accreditation at the front desk.
Final considerations
The twenty-seventh edition of Proposte has just closed with an increase in visitors and the satisfaction of the exhibitors. A very large number of operators, especially on the first day, visited the event in
Cernobbio to discover the excellencies in the fields of furnishing fabrics, curtainsand trimmings. There has been a +3.5 per cent increase in foreign visitors who represent over 70 per cent of the total turnout. There have been significant increases in the number of operators coming from the United Kingdom, Japan, Russia,The Netherlands,Switzerland and China. The number of North American clients has remained stable, while that of Italian clients has slightly shrunk.
Meeting with the Press
On 16th, at the press office, a conference was held in which the President of Proposte Mauro Cavelli, the Director Massimo Mosiello and the Director of ITA Italian Trade Agency Roberto Luongo, met with the Italian and foreign journalists who showed special interest in the environmental sustainability feature of the fabrics. Indeed, most of the enterprises exhibiting at Villa Erba presented new “green” products this year.
Woven Stories
Great acclaim for the project created by Studiocharlie for the 27th edition of Proposte. The installation, that pervaded the entire exhibition centre, narrated the unique story of furnishing fabrics through the voices of its operators, the Fair’s exhibitors.
ITA
Organizers special thanks goes to the ITA agency for – once again – organizing the large and important delegation of 11 foreign journalists coming from United States, Ukraine, Turkey, Germany, Russia, Spain, Arab Emirates, Hungary, Japan and Mexico.
