Trident is expanding its product range with more eco-friendly blends and innovative features for next week’s virtual New York Home Fashions Market, which officially takes place from March 22-25. That includes towels made from fibres that use minimal water, towels that feature superior bulk and luxury, towels that dry superfast and wellness towels that improve cellular oxygenation, among other features.
In bedding, the Indian manufacturer is offering newly crafted sheets with smart temperature regulation ability, sheets that improve blood and energy flow and more. New lines are designed to underscore the company’s legacy of being a responsible manufacturer that takes care of customers and the planet.
“With consistent investment in technology, constant research and an innovative approach, Trident has acquired wide and varied global-scale capabilities in terry towel and bed linen production,” the company stated. “As a result, it is producing home textiles that go beyond ordinary and stand out in terms of performance, wellness and luxury while they also reduce ecological footprint by using earth-friendly fibres and processes.”
The manufacturer is building on its portfolio of innovation. Its patented Air Rich towels and sheets, which get softer and fluffier after multiple washes, are already widely distributed. Its previously launched Jiva wellness range and sustainability collection called ‘We Save Nature’ collection have also been well-received, it said.
