American Textile Company’s Tranquility weighted blanket has been declared the No. 1 seller in its category in the U.S. market, according to leading market research firm The NPD Group.
Tranquility weighted blankets were developed in response to growing consumer interest in solutions to reduce stress and anxiety, as well as provide a safe, natural solution to improve sleep, according to the manufacturer.
Priced for affordability, Tranquility weighted blankets start at $25, with weights ranging from 6lbs. to 20 lbs. Many styles featuring a removable washable cover, and value-add options include temperature-balancing and cooling technology.
In a survey conducted among 400 U.S. consumer testers in December 2020 by Home Tester Club on behalf of American Textile Company, 91 percent of consumer testers said Tranquility helped them fall asleep faster, 92 percent said they were sleeping more soundly and 87 percent said they stayed asleep longer with fewer restless awakenings during the night.
“Consumers are more in tune with their sleep habits than ever before, and while everyone sleeps, not everyone sleeps well,” said Patrick Seiffert, Senior VP of Marketing at American Textile Company.
