Himatsingka Seide Ltd. has inked a licensing agreement with The Walt Disney Company for Europe, the Middle East and Africa (EMEA). The license will give Himatsingka the rights to design, develop and distribute a broad range of home textile products inspired by Disney’s archives and characters from the worlds of Disney, Pixar, Star Wars and Marvel. The collaboration is in line with Himatsingka’s commitment to work with globally-recognized brands.
“Disney is legendary in storytelling and content creation, creating diverse stories and iconic characters. We are immensely pleased to collaborate with Disney and look forward to being able to leverage our capabilities across the value chain to bring best-in-class products to consumers across the EMEA region,” said Akanksha Himatsingka, CEO for EMEA and Asia Pacific.
Himatsingka will manufacture and distribute an expansive range of licensed home textile products across the region, including Germany, UK, France, Italy, Spain, CEE, Nordics and South Africa.
The manufacturer, which employs more than 10,000 people, produces bedding, bath, drapery, upholstery and yarn products. Its liscened portfolio includes Calvin Klein, Tommy Hilfiger, kate spade, Barbara Barry, Royal Velvet, Waverly and Bellora. Its owned brands include Himêya, Pimacott, Organicott, Gizacott and Home Grown Cotton.
