Indo Count Industries, a global leader in the home textile industry, is excited to announce the launch of its exclusive Autumn Winter 2024 collection via a new online application. Available now on the Google Play Store, this innovative app aims to expand the reach of Indo Count’s renowned Boutique Living brand to retailers across India. Designed to enhance user experience, the app provides seamless access to the latest collections and simplifies order placement, allowing retailers to effortlessly browse, select, and purchase luxurious home linen products directly from their smartphones.
The app’s launch follows the successful Boutique Living trade conference held on August 5th and 6th in Mumbai. The conference served as a dynamic platform for highlighting the eagerly awaited Autumn Winter 24 collection, which was met with enthusiastic acclaim from trade partners and stakeholders.
Attendees were given an exclusive preview of the new collection, featuring innovative designs and luxurious fabrics. Highlights include bed sheet sets inspired by global aesthetics, particularly the timeless charm of American homes, and Dohar’s crafted with the superior softness of TENCEL™ fibre. The event also included expert panels and interactive sessions on the latest trends in sustainable home décor and bedding technology, offering valuable insights into the craftsmanship and inspiration behind the new collection.
K. K. Lalpuria, CEO & Executive Director of Indo Count Industries Limited, commented, “We are thrilled to introduce the Indo Count app, which underscores our commitment to innovation and enhancing retailer engagement. This app is more than just a connection platform; it is a gateway to a richer, more connected experience with our brand for trade partners. The trade conference provided an excellent opportunity to display our latest innovations and strengthen relationships with our trade and other important partners.”
Pankaj Saxena, Senior Vice President (Business Head) Domestic, Retail Division, added, “We were delighted to welcome five hundred retailers to the conference, displaying the Autumn Winter 2024 Collection of the luxury brand ‘Boutique Living’ and the popular brand ‘Layers’. The launch includes new bed sheet collections such as ‘Nature Bouquet’ fragrance bed sheets, ‘Heritage Walk’ themed bed sheets, digitally printed 800 TC bed sheets, Top of Bed Collections, and a new Terry Towel range.
Indo Count is expanding its brand outlet presence across India to up to 6,000 retailers, and our digital tools will enable distributors and retailers to connect seamlessly with the company.
The positive response to both the trade conference and the app launch highlights Indo Count’s unwavering commitment to innovation, quality, and customer satisfaction. Following the conference, Boutique Living is pleased to announce that the Autumn Winter 24 collection, including the highly anticipated Caressa collection, will soon be available for purchase, bringing unparalleled comfort and style to homes across India.
