Indo Count is calling its planet-friendly portfolio of introductions for New York Home Fashions Market “a fusion of innovation in sustainability and on-trend design, color and packaging.” The global bedding company is putting “a better future” at the center of its market week messaging for new products that mind the environment. The company’s theme this season is: “Making the Right Bedding Choice for Our Planet.”
Indo Count is launching Reloop, a bedding col-lection built around circularity and proprietary plant waste-based fibers that require less carbon and create with full biodegradability for composting.
“With safe, low-impact patented processes, circularity weaves around each thread, exhausting less planetary resources to craft, care and safely return to soil,” the company explained.
Indo Count President Gautam Sareen elaborated: “We’re future-focused and continue to offer leading sustainable innovative solutions, with ‘Circularity without compromise’ as our big brand promise to our customers and our planet.”
The Pure Earth collection expands for market with the addition of sustainably sourced, plant-based dyes interpreted across a new collection of duvet sets – including coordinating pillows and blankets that depict vibrant prints and natural colors.
Within its luxury-level line, Indo Count is presenting a unique combination of branded cotton fibers created from linen, cashmere and silk.
Also new this season is additions to the company’s proprietary Distinct Dorm branded program. These include products featuring patented ergonomic solutions designed for the back-to-college set.
